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162
Fashion Jobs
CAEDU
Analista de Controladoria jr
Efetivo - CLT · São Paulo
INTJOBS
Missão Humanitária Internacional de Saúde: Todas as Especialidades
Efetivo - CLT · RIO DE JANEIRO
PUMA
IT Infrastructure Specialist
Efetivo - CLT · São Paulo
CAEDU
Analista de Produtos Financeiros pl
Efetivo - CLT · São Paulo
PUMA
Key Account Manager
Efetivo - CLT · São Paulo
CAEDU
Analista CRM pl - Segmentação
Efetivo - CLT · São Paulo
VIVARA
Aprendiz Comercial - Shopping Cidade de São Paulo
Efetivo - CLT · São Paulo
VIVARA
Aprendiz Comercial - Center Shopping Uberlândia
Efetivo - CLT · Uberlândia
VIVARA
Aprendiz Comercial - Shopping Del Rey
Efetivo - CLT · Belo Horizonte
VIVARA
Aprendiz Comercial - Shopping Uberaba
Efetivo - CLT · Uberaba
AMARO
Compliance Analyst
Efetivo - CLT · SÃO PAULO
MARISOL
Operador Beneficiamento - Acabamento de Malhas
Efetivo - CLT · Jaraguá do Sul
CAEDU
Analista de Atração e Seleção jr
Efetivo - CLT · São Paulo
CAEDU
Jovem Aprendiz
Efetivo - CLT · Cajamar
AMARO
Gerente de Loja Campinas
Efetivo - CLT · Campinas
AMARO
Gerente de Loja Porto Alegre
Efetivo - CLT · Porto Alegre
L'OREAL GROUP
Analista de Laboratório (Hair da)
Efetivo - CLT · Rio de Janeiro
L'OREAL GROUP
Operações - Analista de Transporte Outbound
Efetivo - CLT · Rio de Janeiro
L'OREAL GROUP
Coordenador de Jbp - Divisão Grande Público
Efetivo - CLT · Rio de Janeiro
L'OREAL GROUP
Analista de Laboratório (Fotoproteção)
Efetivo - CLT · Rio de Janeiro
MARISOL
Assistente Administrativo - Comunicação Interna
Efetivo - CLT · Jaraguá do Sul
MARISOL
Vendedor (a) Responsável - Alexânia
Efetivo - CLT · Alexânia
Recepção > Vídeos > R-Evolution -Society - "Luxury et Resilience", interview with Eric Briones

R-Evolution -Society - "Luxury et Resilience", interview with Eric Briones

access_time 00:03:47

why is luxury synonymous with resilience?i am fascinated by the financial communication of luxury groups. in april, i did a text study of press releases from kering, lvmh, hermès and they had a common theme, the word: resilience. it is rare. each group usually has its semantic territory and these three groups bring this same word, and i said to myself “you must dig”. then, for me, there is something fundamental. everybody said that this period was hell for luxury, because luxury isn’t a necessity, but it transcended this idea and excelled. it was there to support, with hand sanitiser, masks. these actions of lvmh have transformed its value chain, which has had a huge impact. we did a survey with the school and publicis/ epsilon. 91% of young french people positively perceive lvmh’s actions. that really is significant. we also have seen that the link between luxury consumers and luxury goods has been strengthened during the crisis.giorgio armani wrote the preface to your book, why him?he understands that he is totally resilient through two ideas that i find extraordinary. to be resilient, you must be independent. he is independent. secondly, resilience is eternal. he says that resilience to him is what he created, which is the trace he will leave when he is no longer there.and the next generation?millennials, and generation z account for 180% of the growth of luxury in the next five years. today there is no debate about it. young people are the new targets, and they transform the symbolic significance of luxury objects.and that, dior understood perfectly, for example, or vuitton. today the luxury product becomes the standard of your values, the manifesto of your societal and political engagements. if you are or you wear a polluting brand, you are a polluter. the pop feminism at dior is all about this. it is about incarnation. balenciaga said: the commitment must be visible.luxury and sustainability?resistance is focused on china, the regeneration is this digital evolution, and reinvention is second hand and the environmental, ecological wave, that has become a battle at the heart of lvmh and kering. luxury wants to be at the forefront of this ecological transformation. it doesn’t want to suffer from the wave but it wants to be in front. finally, is luxury doing well?it is a crisis. first, i buy safely and securely, and luxury represents that. the second point is that this crazy year was hard, we want to feel alive, it is all about ‘revenge buying’. i am alive, i buy luxury and this way, i answer to my stress. and the third point, which is what mr armani told us, is that a luxury product is eternal.