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Recepção > Vídeos > Statements 2020 : the struggle of Fashion Weeks

Statements 2020 : the struggle of Fashion Weeks

access_time 00:01:52

The health crisis has forced leaders of new-york, milan and paris fashion weeks to reinvent themselves. what are the new struggles of fashion weeks and their future?carlo capasa - president of the italian chamber of fashionfor sure, we learned that digital is part of our business. i don't think that digital is substituting the physical show and we have the proof of that. look, for example, in july, we had a digital week, but there were two fashion shows that were physical, etro and dolce & gabbana, and it was very successful. we have to learn how to act, how to move out, how to use the distance, the masks, everything we need to use. but we have to live, we have to go on.steven kolb - president and ceo of the council of fashion designers of americawe really wanted to put forward the energy of new york, the creativity of new york, the innovation of new york, in a period that that helps define american fashion.it's a business-to-business platform, so we really built it to help designers present collections so viewers can see the clothes, buyers can make orders, consumers can pre-order, and editors and journalists can write about it.it's a very kind of, look to the future and it has been incredibly successful so far.pascal morand - executive president of the fhcmthe starting point was to say to ourselves that we were not going to seek to transpose the physical world, to reproduce the physical world in digital form, and that we had to look at things differently. that was absolutely fundamental. and then, at the same time, we thought that we should give priority, like in all circumstances, to creation.we are moving towards a form of hybridisation.perhaps we will be even more interested in why and under what circumstances we do physical shows and why and under what circumstances we do them digitally.