It’s the turn of faux fur to have a real boom after the various statements from big fashion houses banning the exploitation of animals. we had the opportunity to meet ecopel, a paris-based company and pioneer of the development of quality faux fur, which has experienced a growth rate of 10% per year in recent years.(interview)today ecopel supplies 300 leading brands from middle-range to high-end ready-to-wear and develops its know-how by featuring recycled and plant-based fibres. (interview)interview with arnaud brunois:the first goal was really to save animals, to make an ethical gesture with a material and an increasingly realistic fibre, whether it be short-haired animals such as a mink or rabbit, or long-haired like a fox, for example. now the fibre has evolved very steadily and is in constant progression, becoming more and more popular amongst luxury brands.there is a new generation of faux fur that is coming. this one is called koba that was launched with stella mccartney and is made of 40% plant-based ingredients, notably corn residues, which leads to a serious decrease in energy costs and greenhouse gas emissions. you also have another very nice option that is made from recycled fibres, it’s made from waste plastic bottles or bags that we give a second life to, so we can imagine a virtuous circle and we are working on it so that in years to come, it will become a reality.
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