In 2018, according to Launchmetrics, 78% of luxury professionals relied on influencers. Here are our top 5 fashion influencers who became very powerful this year and who must not be missed in 2019.Let’s start with Chiara Ferragni, the Italian mega-influencer dominates the whole world with 15 million subscribers. In 2018, she once again became an ambassador for big brands and was present at the Euro Disney parade at Mickey’s side celebrating his 90th anniversary. But her biggest event which had an enormous media impact was her marriage, which gained the equivalent of 36million dollars of advertising investment, according to Launchmetrics. Let’s not forget Olivia Palermo, the American with over 5 million subscribers on Instagram. Her carefully selected looks are studied meticulously, she never misses a fashion event and remains a top follower of fashion weeks. She has also created her own website highlighting her style and various fashion designers. Next, Aimee Song, the American-Korean, known by her blog as Song of Style, created in 2008. Today, her website gains 2million views per month with a loyal community on Instagram, where she has over 5 million subscribers. Queen of style, she shares her daily life in videos and has been added to the list of the Business of Fashion’s 500 most influential personalities.Alexa ChungModel, DJ, presenter and more recently designer. Alexa Chung is also a powerful influencer. With more than 3 million subscribers, designers as well as fans always love her perfect looks. She has even created her own brand and presented her debut show in London last September.Irene KimThis impressive South-Korean has more than one million Instagram followers. A social media star in her own country, she is also followed by the rest of the world, passing through fashion weeks, equipped with a personality filled with humour and an avant-guard and extremely fashionable style.
The top 5 most powerful fashion influencers of 2018
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