Fashion revolution towards a more responsible model?
The fashion industry is transforming and that begins with new initiatives that are shaking up the textile universe, which today is the second most polluting sector in the world. the advancement of new technology and innovation allows a generation that is anxious about the planet’s future, to launch new experiences such as the fashion tech expo in paris, founded by a young entrepreneur with the drive to discover new brands and to try and evolve their mentalities. (interview)another example, is that of the russian businesswoman, miroslava duma, well known in the world of luxury and fashion. she’s launched her fashion tech lab, a real experimental laboratory forging the link between technology and fashion. the futuristic launch alongside stella mccartney was held at the google offices in paris during paris fashion week, with the biggest names in fashion coming to discover the new research that can devise a different fashion. truth be told, many houses have already invested in more eco-responsible fashion, from stella mccartney, who has always campaigned for textile that respects the environment, to gucci who has just announced that it will no longer use fur. to highlight that statement, the first edition of the ‘green carpet awards’ was held in milan at the scala theatre at the end of the fashion week. among fashion figures rewarded for their responsible approach, this year’s eco-laureate prize was awarded to giselle bundchen.interview with alice gras:the new ways of consuming, getting more involved in the creative process, eventually relocating some of the savoir-faire, thinking of quality more than quantity perhaps, all of these types of things, they win in the daily life of many people and the fashion world can’t escape that. music royalty free : bandit & nikit 2017