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A look at the Sao Paulo Fashion Week Spring/Summer 2014 collections

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After new york, london, milan and paris, sao paolo imposes itself in the calendar of collections, with a fashion week which throughout the season gains recognition and credibility. a focus on 5 days of shows with a varied selection of labels to present the next trends for summer 2014. adriana degreas opened her show with a swimsuit, key piece in the brazilian shows and of this specialist brand in material. a graphic spirit, a play of lines and references emphasized on the exotic copacabana. at animale, new floral prints highlighted by the beautiful karlie kloss, star of international runways, drape on asymmetric silhouettes which fall sensually. the new chief designer of cori pushes the brand in a more contemporary and artistic direction, notably inspired by works of fellow artist henrique oliveria. result : shiny effects and pixilated and sparkly patterns. triton, demonstrates a masculine wardrobe based on a gimmick : trousers heightened on one leg and a creative feminine style with innovative materials and layers. alexandre herchcovitch, is certainly the most recognised and established label on the international scene. we sense a real mastery of tailoring and we appreciate the completely renewed zebra print. a spring freshness for colcci through geometric patterned fabrics, graphic silhouettes and navy stripes. a retro futuristic look for fernanda yamamoto with embroideries of flowers in 3-d and experimental volumes based on the art of folding. tropical luxury for osklen who displays colour on graphic cut t-shirts and ensembles of combi-shorts or bra tops with shorts purified to the extreme. and to conclude, ronaldo fraga said that brazil is "the" country of football, but translated here in a more "roots" version! music free of right / bandit & nikit - 2012