19 de dez. de 2016
Vision 2017: Denim Innovation (Geraldine Wharry)
19 de dez. de 2016
We've identified key innovation drivers for denim, spurred by our Spring Summer 2017 and Pre-Fall 2017 catwalk analysis.
The possibilities for denim are limitless as new dimensions are explored for:
- garment construction with a d.i.y. hacked workwear appeal
- design details with ruffle placements and extreme fraying
- wash treatments with destruction effects, bleaching and colour gradations
What forms the most compelling design direction is the hacking and subverting of denim workwear classics. Garments appear either customized or convertible with snaps, paneling and reworked pocket placements.
The classic railroad stripe gets a fresh update through colour whilst flowers are blown out of proportion, echoing our 'Oversized Florals' report.
Get the full visual briefing and extensive image gallery here.
BOLD RUFFLES
HACKED CLASSICS
OMBRE COLOUR GRADATIONS
APPETITE FOR DESTRUCTION
BLEACHED
COLOURED STRIPES
OVERSIZED FLORALS
Copyright Geraldine Wharry | Research contribution: Tanja Novak
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